Purple Bricks & Commisery
Purple Bricks didn’t kill traditional estate agency.
Traditional estate agency killed itself.
Commisery only worked because the public already believed we weren’t worth the money.
If you lost listings to Purple Bricks, it wasn’t because they were cheaper. It was because you didn’t prove you were better.
The best agents never lost to PB. They lost to themselves.
Cheap fees exposed a truth most of us still don’t want to admit: if all you do is throw it on Rightmove, you are worth £995, not 1.5%.
Stop blaming PB. Start asking if you’re worth the cheque you are asking your clients to write.
Purple Bricks didn’t kill traditional estate agency.
Traditional estate agency killed itself.
Commisery only worked because the public already believed we weren’t worth the money.
If you lost listings to Purple Bricks, it wasn’t because they were cheaper. It was because you didn’t prove you were better.
The best agents never lost to PB. They lost to themselves.
Cheap fees exposed a truth most of us still don’t want to admit: if all you do is throw it on Rightmove, you are worth £995, not 1.5%.
Stop blaming PB. Start asking if you’re worth the cheque you are asking your clients to write.
