How To Get More People To Use Your Lettings and Estate Agency Blog

Estate & Letting Agent? Social media posts don’t seem working for you? It’s because of one of two reasons 1️⃣ You haven’t given long enough or 2️⃣ You need to create value with your posts How do you either? The answer to the first is patience (obvious I know - yet important to remember) The answer to the second is how you write your posts There are 4 ways to do this: 1. Educate homeowners and landlords 2. Entertain homeowners and landlords 3. Challenge homeowners and landlords 4. Empathise with homeowners and landlords Posting your listings or bragging about your awards or posting testimonials doesn’t fall into any of the four reasons- does it? Maybe that is why your posts aren’t working 🤔

If door-knocking or cold-calling gives you the willies, hang in there Bro (or Sister) a little longer. The best Estate Agents who get shed loads of business from door-knocking or cold-calling I have interviewed or worked with have one thing in common . They hated door-knocking or cold-calling when they started... So don’t give up halfway through! Your fear of rejection will eventually go away.  

One of the best bits of advice I can give you is, don't be embarrassed by your job in Estate Agency. Don't be ashamed. Don't be less valuable. Be proud You help people move from one chapter of their life to another. A new story, a new chapter. There can't be much better things in life, can there?

Seeing the competition listing that 3-bed semi you thought you had in the bag is like a knife twisting in your belly. That pain never gets any better. Yet, it is a normal part of the Estate Agency process and although it’s not very nice, you really do need to teach yourself to welcome that rejection if you want to retake your agency and yourself to the next level. To start with, it’s vital to acknowledge that valuing/listing can be a demanding and uneasy activity. Your Negs are relying on you to bring home the 🥓. Yet at the same time, all of us ❤️ the reality that it’s also damn good fun being a lister. However, when you fail to nail the listing, it’s quite easy to yield to your lack of confidence and fears. It’s ok to feel that way, yet don’t get carried away with those feelings because no lister hasn’t been turned down during their Estate Agency career. The 🔑 is in evading the trap of changing your emphasis in your free Val presentation from trying to understand your prospective ve

" How do I work out what is valuable content” , said the Estate Agent ☝🏼 Start with your target audience, local house sellers I am being serious. You as an Agent don’t get to determine what’s considered valuable content, the punters do So here are a few ways to find out what they deem valuable. 🔶Judging the Right Metrics Likes, shares, and comments don't equate to value. Posting cute dogs or your listings will get you likes and views - yet they won’t get you more listings 🔶 Build a Homeowner Persona Get to know your target homeowner. Don't have a persona yet? Ring me between 730am & 0815am any weekday morning and I will tell you 🔶 Ask Homeowners Again I am being serious. It's that easy. Just ask your target audience what they find valuable. So many agents assume they know what makes content valuable. Instead, find out from your target audience. Because, if they don't find your estate agency content valuable, they won't consume it.

The 6 things the Top 10 Estate & Letting Agents I have interviewed on the WatkinSofa have… 1️⃣ Focus Each of my Top 10 best Estate & Letting Agents I have interviewed is particularly focused. They took one idea and ran with it with determined seriousness for a long period of time, making sure they were swayed by shiny objects 2️⃣ Relentlessness Each of these agents stops at nothing for nobody. 3️⃣ Curiousness Every one of these agents goes into every human contact seeking to learn something new. Instead of being interesting they are interested. 4️⃣ Humility Whilst all these agents in the top 10 have massive self-confidence, they’ve killed their ego 5️⃣ Optimistic Everything Put in front of them is an opportunity. Everything is their fault and they never blame, complain or  fall victim to circumstances outside their control 6️⃣ Diligence   Every one of these agents knows (oh find out if they don’t know)how to get things done, with exacting attention to  detail and laser-focused