I was chatting to a mate of mine in lettings and estate
agency game in Manchester. He is one of these sort of guys that is into the latest fad of social media.. he has a facebook account, twitter account, PIN interest (I thought that was club for people who like wall hanging implements).. Ask.fm etc etc .
I asked him what business he got from it .. the ROI (return on investment - management techno speak) .. he couldn’t answer. As a fellow agent, that has helped some letting agents with knowledge of the dark arts of social media, I can see it from both sides. This is what I told my Manchester letting agent friend ...
Social media doesnt sell or let more property, but what it does do is get you contact with more vendors and landlords. Its what you say that makes a 'potential' client turn into 'actual' client … by making attractive and appealing to read news and views, that answers the issues of your potential client.The question is, who are you clients, where can they be…
agency game in Manchester. He is one of these sort of guys that is into the latest fad of social media.. he has a facebook account, twitter account, PIN interest (I thought that was club for people who like wall hanging implements).. Ask.fm etc etc .
I asked him what business he got from it .. the ROI (return on investment - management techno speak) .. he couldn’t answer. As a fellow agent, that has helped some letting agents with knowledge of the dark arts of social media, I can see it from both sides. This is what I told my Manchester letting agent friend ...
Social media doesnt sell or let more property, but what it does do is get you contact with more vendors and landlords. Its what you say that makes a 'potential' client turn into 'actual' client … by making attractive and appealing to read news and views, that answers the issues of your potential client.The question is, who are you clients, where can they be…