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Showing posts from September, 2015

Why are letting and estate agent like lemmings?

definition of a lemming ..  ..  a person who unthinkingly joins a mass movement, especially a headlong rush to destruction.
If you are an agent, why do follow the set path that every other agent does to try and drum up business?
All of you go on two of the three main portals, all of you have a website that if you changed the background colours and name of your agency at the top, they would be identical, all of you have boards, all of you are the same.
In the crowded marketplace, where there are 20, 30, 40, 50+ agents in your town, fitting in is a failure, because not standing out is the same as being invisible.

That’s the difficulty you have with having so many competitors, is that it takes away the requirement to set your own path, to invent your own method, to find a new way.
If you are an agent, be it lettings, be it estate agency, don’t be lemming like, don’t unthinkingly join a mass movement, especially a headlong rush to jumping off the proverbial cliff to oblivion
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