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Showing posts from 2017

What Type of Pictures Should You Use Within Your Estate Agency Blog Posts?

Have you deliberated over which pictures to use in a Facebook post or Blog post?

Many letting/estate agents find it difficult to choose a graphic for their content. Nevertheless, it’s vital, as frequently quoted research shows that pictures attract more individuals to the content and help people recall the content they read longer.

If you want to be seen as a leading authority in your local property market, as many of you know, I advocate you write (or get someone to ghostwrite for you) data driven content on your town's property market - like these 25 agents around the UK . With the articles I ghostwrite, I always endeavour to add a graph with the article, as it makes it simpler for your landlord/vendor readers to understand your article than with text alone.

I was looking at some research from QuickSproutand it showed that articles with data driven graphics score very highly when it comes to people sharing stuff on social media. 

More remarkable, the same research shows that blog po…

Spam emails in UK Estate Agency

Just think .. it’s a demanding Friday morning and you log on to your emails, you have a handful of really nice Rightmove and Zoopla emails, few solicitor chasing emails and then there are the unsolicited multitude of sales emails from an estate Agency PropTech firm. Those emails that disrupts your mojo. Now you might be lucky and you might just have the just one email, and let’s be honest, it only take one left click to send that *%*&**** email to the trash bin – never to cast a shadow over your inbox again.
… but that PropTech or Estate Agent software supplier, what has he or she done to deserve that .. what’s the harm in them sending that email to every agent in the UK, like a fisherman casting their net as far and as wide as possible? After all some agents might take the bait?
Yet, its not just one email is it .. its ten, twenty, thirty emails a day
.. but then we go and send thousands of emails to our database
The issue we are faced with as estate and letting agents is that our on…

Goodlord vs Chris Watkin

Goodlord takes care of all admin tasks while giving you total deal visibility and control at your lettings agency. 

Christopher is the UK's No.2 Letting Agent Biz Development Guru - helping letting agents organically grow their lettings agency. 

Let us see what happened when Christopher dropped into Goodlord Towers for a chat about what they do for Letting Agents

99% of estate agency mis-guidedly believe ...

Most estate agents marketing is aimed at persuading or convert a house seller to use their agency just before they need a free valuation. As Josh Phegan said at his speech at the EA Masters on Friday.. too many estate agents are focused on getting the ‘now vendor’.
That can clearly be seen in the epidemic spread of such internet tools as ValPal and RoboVal.If I see another ‘Click here for an instant free valuation of your home’ .. I will scream
Agents spend hours contemplating the right pantone colour applied to a ‘click here for your instant free val’ button, or the best time to post their ‘instant fv’ or ‘properties wanted’ posts on Facebook
These are strategies to get the half-hearted house seller over the line.
Our house sellers path to their decision of which agents they will call out for a free val is intricate and long-winded. The decision is subjective and most definitely influenced by the story they (the house seller) tells themselves of the agents concerned..
“They only deal wit…