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Showing posts from 2017

Tracking Visitors to Your Estate/Letting Agency Website (1min Video)

In this 1min video, my friend Brad Bishop from ClickReturn talks about this awesome top tip to track visitors to your agency's website

Brad Bishop is the "don" of websites and talks about tracking visitors to your Estate/Letting Agency Website. Top chap and friend of mine. I trust him when it comes to website design, Google Adwords, Website Analytics, Email Marketing and calculating Return on Investment (ROI) for your marketing spend.

He is the MD At Click Return, and he knows his onions. His primary focus and vision is the profit to create wealth for your business online”

Enjoy!


Part 5 of 15 - Video Training Tutorials for Letting & Estate Agents (Microphone Set Up)

If you are a letting agent or estate agent and you want to learn to confidently use video to grow your agency, then these 15 masterclass training tutorials set of videos are just what you have been looking for.
You'll learn...
The skills to confidently plan, film and edit great videos every time
How to tell a great story and connect with local landlords and homeowners wanting to sell
How to edit and add graphics quickly and easily
How to link your videos back to your strategy and your big goals
What kit to buy
IN THIS VIDEO - Microphone Set up



You should care

The property market doesnt care about whether you are right or wrong about underhand agents, them telling lies or agents selling loans not houses. Being right about something, be it PB, OTM or the rocky road of the Easy brand is taking, is a awesome feeling ... but surely the only thing that matters long term is the right thing for yourself, your agency and your clients, not being right or wrong about some insignificant agent with 3% market share and a £1.4bn valuation or taking the micky out of the orange one or OTM. People should worry less about being right and more about increasing their own market share, increasing fees, making more money and ultimately enjoying the job of being an estate/letting agent better?

UK Estate Agency and the Purp-opa Hybrid Threat

If we look back to the slower 20th century, we draw comfort from the knowledge that things have never changed so fast before. From mobile phones, social media and apps that can order and track a taxi to finding you a love and soul mate for life (swipe right kids!) to changing consumer behaviour and how news and media has fragmented .... no wonder it feels difficult to keep up, life has never been so hectic.
Look to the future and it all looks quite scary and uncertain. We need to prepare for a future knowing that things will never be this slow again.
How do we do that, when Uber cut the value of taxi licences by 90%, Lovefilm and Netflix contributing to the failure of Blockbuster, local newspapers on their ar$e, Insurance brokers and travel agents all online, The High Streets demise from the hands of Amazon. In the next 10/20 years, we are now seeing some of the old establishment fail (Woolies/Comet) and some outstanding growth of companies (Facebook, Google, Amazon, Uber and alike) the…

4 min podcast - Why Doesn't Estate Agent Marketing Work as well as it used to?

Estate Agency Marketing - I wonder why it doesn't work as well as it used to in the 1990's and early 2000's? Here is a short 4 min podcast with my thoughts on why not .. enjoy and i hope you learn something?  https://soundcloud.com/christopher-watkin/why-doesnt-marketing-work-as-well-as-it-used-to-in-uk-estate-agency I would love to know your thoughts and whether the top tip, which will cost you nothing to do, will get you the landlords and homeowners you deserve?

95% of UK Estate Agency Marketing tries to ....

95% of UK Estate Agency Marketing tries to generate brand awareness of the estate agency to every man and his dog  in your town
95% of UK Estate Agency Marketing tries to get the attention of every single vendor about to put their property on the market.

95% of UK Estate Agency Marketing makes all those soon to market vendors pick that agent for a free val today .. over every other agent in the town

And there are the crazy 5% of estate agents who do things differently ..
Whose marketing isn’t marketing ..well not marketing as those 95% of Estate Agents would see it.
The crazy 5% of agents, the irrational ones
The irrational 5% of agents, instead of trying to sell / persuade / convince / induce / convert people to their agency for free vals, to listings, mortgage appointments and sell overpriced conveyancing packages …... these 5% of agents build trust and loyalty over the long game .. and having intergrity
These loony 5%’ers even suggesting they might not be the best agent for their propert…

This is the story of two properties that are for sale in Grantham

This is a substantially extended semi-detached home in the Manthorpe Estate of Grantham. The property has spacious accommodation comprises of reception hall, two reception rooms and 4 / 5 bedrooms, a recently fitted kitchen and modern bathroom. uPVC double glazing. Gas CH. The property has large gardens and off road parking.
You get the drift. Compare and juxtapose that with this description.
We moved up to Grantham in the very early 1980’s and fell in love with this lovely Fosters semi on the Manthorpe Estate. It has been our family’s home for the last 36 years, and the only home our children have known. When we had our third child in 1992, we decided to extend the property over the garage, taking it from a three bed home to a five bed, so everyone could have their own room (plus a spare for our guests from down South). However, as the boys got older, we took one wall out on the landling, and made a huge hall / landing, like playroom and for them to do their homework.
We changed our …

11 Tips That Will Make You an Awesome Letting Agent (Part 3 of 3)

In this 5 min (ish) video, Maz Adam Iqbal and Paul Chambers, who own a couple of successful
Letting and Estate Agencies in Sheffield share their top 11 tips on how they can operate their agencies at arms length from London; whilst retaining good staff, keeping costs moderate, having two agencies over 100 miles away from them that they visit only a couple of times a year …and done so successfully for years. 

The videos are set into 3 parts

Over the three videos, they share their 11 tips which enable them to run them successfully, and those tips include ..

1. Getting Staff involved in all the Business Decisions
2. Working on the Business instead of in the business
3. Not taking any c**p personally
4. Walking away from cheep fee landlords
5. Having great staff and colleagues
6. Having great systems
7. Controlling costs
8. Going Paperless
9. Customer Care
10. Marketing that works
11. Training the staff


11 Tips That Will Make You an Awesome Letting Agent (Part 2 of 3)

In this 5 min (ish) video, Maz Adam Iqbal and Paul Chambers, who own a couple of
successful Letting and Estate Agencies in Sheffield share their top 11 tips on how they can operate their agencies at arms length from London; whilst retaining good staff, keeping costs moderate, having two agencies over 100 miles away from them that they visit only acouple of times a year …and done so successfully for years. 


The videos are set into 3 parts

Over the three videos, they share their 11 tips which enable them to run them successfully, and those tips include ..

1. Getting Staff involved in all the Business Decisions
2. Working on the Business instead of in the business
3. Not taking any c**p personally
4. Walking away from cheep fee landlords
5. Having great staff and colleagues
6. Having great systems
7. Controlling costs
8. Going Paperless
9. Customer Care
10. Marketing that works
11. Training the staff