Content marketing for Estate & Letting Agents a long-term strategy because your own outlook needs to be long-term. If you don't, you will fall into the short-term trap so agents do with content marketing, and give up within a few months Yet don't be worried and think it will take forever and ever to get listings and managed properties. The first step is to create amazing content specifically for local landlords or homeowners Second, post organically in local Facebook groups based on your geographical location + post to your sphere of influence (ie your email database) Third, boost that by running paid Facebook targeted ads to your whole target market in your locality to turbo consumption of the content in point 1 Forth, if you created the right content and then distributed it awesomely, you will create increased brand awareness for your agency, which in turn, (again if the content is spot on) create awareness you solve problems for landlords and vendors, and thus create opp
How a possible property market recession could cure your staffing needs in your Estate & Letting Agency As the Bank Of England increases interest rates, the increased borrowing costs and cost of living issues will surely mean people who were already stretching household budgets to finance their next home purchase are probably going to reach their limits. It will be a 180-degree reversal from the last few years of increasing house prices turbocharged by rock bottom mortgage rates and government tax stimulus, together with some lockdowns that made remote work popular and sent homeowners on the hunt for bigger homes. This means this market can not continue forever. One of the biggest issues over the last year or so for Estate Agency bosses has been the retention and attraction of good staff/ colleagues. I have seen Estate Agency bosses paying over the odds for B and C team players, as it is near impossible to hire A players. Yet that could change. The U.K. sold 1.4m households last ye