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Your three best friends ...

Think of your three best friends ..  then I asked you to describe them in no more than five words .. I bet without a missing an heartbeat you might say fun, caring, faithful, big hearted or unstinting, yet if I asked you to tell me about your estate agency’s qualities, traits or attributes  … would it be so easy to reel off five words?  Estate and Letting Agents spend so much time and effort in becoming known without telling people what we, as agents, want to be known for. All I’m suggesting is that if we, as estate and letting agents want to have a opportunity in how our estate and letting agency is seen and noticed (ie people’s perception of our agency) in the big bad world, then we need to be purposeful about creating that perception. … because if you don’t tell your story – somebody else will.
Recent posts

Storytelling in Estate Agency

In this busy 24-7 social media, where the average human  gets 2,000 adverts pushed at us a day world, when we manage a agents to get our advert in front of someone, albeit for a fleeting few seconds, the mistake we make as estate and letting agents is believing that we need to give potential landlords and house sellers all the information about our agency and why its so much better than every other agency.. whilst we have their ever so brief attention. That is what the teachers taught us at school. We were not reprimanded for writing down everything we knew on our answer sheets for our essays and exams. If you wanted top marks on your exams – you dumped everything on the page ..  yet this doesn’t work when we are dealing with real life people. The objective isn’t just to deliver the evidence that we are the best agent in town by giving chapter and verse .. far from it … it’s to grab the imagination of the house seller or landlord. As children, we communicated in stories, not facts and f…

The Adam Day Interviews

Purplebricks - Why have they got the lions market share of the online Estate Agents?
What can High Street learn from Online Estate Agents?
What is the future of UK Online Estate Agency Model? (Adam Day)
Should Estate Agents boycott Rightmove this winter?
What would you do in the next 2 yrs as a hybrid agent?

Adam Day - Why did you move to EasyProperty?

Simon Whale Interviews

Simon Whale - Who do you admire in UK Estate Agency Profession?
Simon Whale - What would change about your life?
Simon Whale - Are Estate Agency Awards worth it?
Simon Whale - Who are the best 3 Estate Agents in the UK
Simon Whale - Why are Estate Agents rubbish at prospecting?
Why is 80pc of PropTech a waste of time?
 PropTech for Prop Tech's Sake - Simon Whale vs Watkin
Simon Whale - Why is it difficult to swap CRM systems in Estate/Letting Agency?
Simon Whale talks PropTech and Estate Agency

What are Simon Whale's plans after REAPIT?

9 Videos by Iain McKenzie of the Guild about Estate Agency

Top tips for Canvassing from Iain McKenzie
Customer Care in Estate Agency
Estate Agents - Is there an imbalance between staff and PropTech?
How do Estate Agents increase Market Share?
Estate Agents - GREAT SCRIPTS for Negs and Valuers
Do Estate Agents get paid enough?
Do Estate Agency Bosses train their staff enough?
iain McKenzie talks about Compliance in Estate Agency
Iain McKenzie - What one thing would you change about Estate Agency?

Caring in Estate Agency

In this 21stCentury internet world we increasingly see choices to choose the quick digital shortcut over a handcrafted, individual personal reply. Don’t get me wrong, I love the cut and paste email message on Facebook .. but could it  bee seen as just that? When we communicate on autopilot instead of individually, thoughtfully and with humanity .. what will we become? Robotic? I have learnt there is not shortcut for caring. No alternative for connection that is meaningful and deep. If you want to get more landlords and more home owners to use your agency, you have to do it one by one, you have to do the work of being the kind of person who makes the effort to build the relationships that matter .. if want to create the future you want to see.  We are not in the property business moving people .. we are in the people business helping them move home.   … And if you believe that .. then surely, as we are all individual human beings  .. surely our communication must be on a one to one basis…

Desperate for Listings

Desperate for more listings, desperate for more valuation leads, desperate for more house sellers and more landlords  … Many agents are looking for the shortcut to success – trust me – there is no shortcut. If you want to eradicate those problems I mentioned in the first sentence, there is a solution.  This is a remarkable truth in this world, and here it is – there’s a distinct remarkable form of influence, its being perceived as a someone. Being perceived as a someone, the leader, the authority, those who possess it have power. Think of all the people you look upto .. your boss, celebrities, powerful business people, Warren Buffet, Richard Branson .. the list goes on It’s a basic human trait .. look to those in authority to lead us, guide us, protect us. So, here is the meaning of authority, then you can tell me if authority runs widespread in estate agency?  Authority is defined as the power or the right to guide, give orders, lead, make decisions and enforce conformity. Sounds rather s…

Attracting new vendors / house sellers using social media

Every Estate and Letting Agent wants to attract new vendors and landlords using social media, email marketing and websites these days. Difficulty is, not many agents know how to do it correctly. Lobbing up a website, getting on FB, LinkedIn, Twitter etc and going on unceasingly about yourself, your agency or your agency’s services won’t work.
Instead, you need to talk ABOUT the landlords and potential house sellers and also, you need to talk WITH them as well
Try not to play it safe either.. don’t fear a bit of left field controversy or wary talking about the hard-hitting topics. Grow a robust and sturdy personality around your morals and ethics — a distinctive and individual brand voice that your prospective landlords and potential house sellers can communicate with and relate to.
Ultimately, be an authority, an authority of your local property market, because by doing so, you will appeal to authoritative clients as well as getting the results you deserve

Estate Agents – When do you give up chasing your lost listings?

We all hate losing a listing to the competition … cheap fees, overvaluing, silver tongued BS merchant that over promises etc .. the same reasons I lost listings 25 years ago are the same reasons today … and let’s be honest, sometimes it is wise to walk away on overvaluing or cheap fees .. BUT .. what strategy have you got to get them back?

This is so important with the market tempering in many locations in the UK
The vast majority of listers reading this might make a diary note to call the week before the last of the sole agency (and if we are being honest) .. might ring once (if we are lucky) .. twice if its  a slow week … only to see it swap agents to another BS agent a few weeks later.
So what I am suggesting?
Ring them up .. constantly and get them to ultimately say no for a second time
Getting your ‘lost listing vendors’ to say no a second time, is critical to improving your overall level of new instructions. 
Too often Valuers / Listers say no on behalf of that lost vendor and it cost…

How Russell Quirk (CEO of eMoov) could teach us High St Estate Agents to be so much better

Anything on the news about the Property market and guess who has a microphone in front of him .. Russell Quirk from eMoov. In the last 12 months a regular on the national radio station Talk Radio and Radio 5 Live, seems to be on BBC TV more often than EastEnders, a Sky News property market pundit, he has in the Sunday Times ‘Top 100 British Innovators’,and appears to have more column inches than Brexit in The Times, Daily Telegraph and the Evening Standard combined .. its like he has become the de facto spokesperson for the UK Estate Agency industry
Looking the exposure that Russell gets, you would think eMoov was the biggest estate agency player in town if you looked at media .. and even though you might not agree with Russell, his estate Agency model or what he stands for … I want to scientifically look at what I believe Russell is actually doing, his intent and the context he is doing it in and how you as a High Street Estate / Letting agent in your town or city that you operate in …

The Story of House Sellers

The vast majority of time, people buy from people they trust .. not companies they trust … people they trust
Yes, there are the ‘super-brand’ league status of the likes of Marks and Spencer, Apple, John Lewis or Waitrose … where people trust the companies blindly … but no estate agency – not even Savills are in that league
So, it intrigues why most estate agents are trying to force their ‘agency’s message’ on potential house sellers when those potential house sellers much more prone to be convinced by their fellow house seller? 
Why the hell do you think Purplebricks put so much on their Trustpilot scores in their marketing.
Still dont believe me? You based spending half a month’s salary on the words of a complete stranger after looking at TripAdvisor
Yet, I believe people are starting to disbelieve some review sites. Some say they are made up… and should be taken with a pinch of salt.
I agree.
So, I thought, there has to be another way. Another way to get that review, that testimonial, acro…

The reason estate agency social media doesnt get you the stock/listings/free vals

When the average Brit clicks on their Facebook or LinkedIn icon on their phone-they are going to their social media to find stuff online that they can connect with, engage with, engross themselves in, have a laugh with and even learn stuff- from people and companies they trust. 
They haven’t gone on to find out how many houses you have sold/let this month, you are no.1 for market share (and have a Rightmove pie chart to prove it) to read about your charisma-less dull vanilla estate agency. 
You might be interested in market share or the fact you have smashed your listings targets-but nobody else is (apart from your Mum or Boss- and they don’t count)
If you are looking to boost your engagement on social medial and generate more freeval leads, ask yourself this; How can you, as an agent, provide content that’s going to ring true with the values of the potential landlord/house seller instead of your listing targets? 
What can you give them that is going to instantaneously interest them, intr…