Think of your three best friends .. then I asked you to describe them in no more than five words .. I bet without a missing an heartbeat you might say fun, caring, faithful, big hearted or unstinting, yet if I asked you to tell me about your estate agency’s qualities, traits or attributes … would it be so easy to reel off five words? Estate and Letting Agents spend so much time and effort in becoming known without telling people what we, as agents, want to be known for. All I’m suggesting is that if we, as estate and letting agents want to have a opportunity in how our estate and letting agency is seen and noticed (ie people’s perception of our agency) in the big bad world, then we need to be purposeful about creating that perception. … because if you don’t tell your story – somebody else will.