How To Get More People To Use Your Lettings and Estate Agency Blog

1️⃣ Content that is above average 2️⃣ Consistency - always be posting, posting, posting And this is the killer 3️⃣ Patience - 💩 loads of it

Brace yourself Estate Agents for the onslaught of self-congratulatory, egotistical, and bragging videos and graphics of how awesome an estate agency has done in Q1 on social media. Be honest - You do it to please yourself and pi$$ off your competitors Vendors don’t care Other people don’t care And before you all jump on me and say can’t we celebrate success? HELL YES! Being humble and not talking about your accomplishments will be detrimental to your estate agency business Yet if your content is Willy waving (or whatever Ladies shake or wave) - it will be seen as bragging There are much smarter ways, as an Estate Agent, that you can show your successes Why not tell great stories instead? Humans live stories and are more likely to remember them Show gratitude for those numbers. I have a friend of a friend who is at the top of the U.K. standing for a particular sport. I met him years ago for a matter of a few minutes and yet still I remember him today. He wasn’t shy about his achievement

Estate Agency is a game of too many competitors battling for a diminishing number of prospective house sellers. The stark fact is there is a glut of Estate Agents in the property market which has resulted in prospective vendors treating Estate Agents as a commodity. It is a hard pill to swallow, yet the truth is that no matter how different you believe you and your agency are, your prospective vendor still believes that all Estate Agents are the same We use the free val therefore to prove our differentiation, yet talk to vendors and they say most Estate Agents look and sound the same on the free val Us agents all blur into one You work for a good Estate Agency, and your competitor also works for a good Estate Agency. You have sold some really great houses for decent prices, and your competitors have also sold similar great properties at similar great prices You both have a High Street office You both go on every portal Both Professional Photography .. etc etc In essence. you and your c