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Showing posts from September, 2018

Estate Agents – When do you give up chasing your lost listings?

We all hate losing a listing to the competition … cheap fees, overvaluing, silver tongued BS merchant that over promises etc .. the same reasons I lost listings 25 years ago are the same reasons today … and let’s be honest, sometimes it is wise to walk away on overvaluing or cheap fees .. BUT .. what strategy have you got to get them back?

This is so important with the market tempering in many locations in the UK
The vast majority of listers reading this might make a diary note to call the week before the last of the sole agency (and if we are being honest) .. might ring once (if we are lucky) .. twice if its  a slow week … only to see it swap agents to another BS agent a few weeks later.
So what I am suggesting?
Ring them up .. constantly and get them to ultimately say no for a second time
Getting your ‘lost listing vendors’ to say no a second time, is critical to improving your overall level of new instructions. 
Too often Valuers / Listers say no on behalf of that lost vendor and it cost…

How Russell Quirk (CEO of eMoov) could teach us High St Estate Agents to be so much better

Anything on the news about the Property market and guess who has a microphone in front of him .. Russell Quirk from eMoov. In the last 12 months a regular on the national radio station Talk Radio and Radio 5 Live, seems to be on BBC TV more often than EastEnders, a Sky News property market pundit, he has in the Sunday Times ‘Top 100 British Innovators’,and appears to have more column inches than Brexit in The Times, Daily Telegraph and the Evening Standard combined .. its like he has become the de facto spokesperson for the UK Estate Agency industry
Looking the exposure that Russell gets, you would think eMoov was the biggest estate agency player in town if you looked at media .. and even though you might not agree with Russell, his estate Agency model or what he stands for … I want to scientifically look at what I believe Russell is actually doing, his intent and the context he is doing it in and how you as a High Street Estate / Letting agent in your town or city that you operate in …

The Story of House Sellers

The vast majority of time, people buy from people they trust .. not companies they trust … people they trust
Yes, there are the ‘super-brand’ league status of the likes of Marks and Spencer, Apple, John Lewis or Waitrose … where people trust the companies blindly … but no estate agency – not even Savills are in that league
So, it intrigues why most estate agents are trying to force their ‘agency’s message’ on potential house sellers when those potential house sellers much more prone to be convinced by their fellow house seller? 
Why the hell do you think Purplebricks put so much on their Trustpilot scores in their marketing.
Still dont believe me? You based spending half a month’s salary on the words of a complete stranger after looking at TripAdvisor
Yet, I believe people are starting to disbelieve some review sites. Some say they are made up… and should be taken with a pinch of salt.
I agree.
So, I thought, there has to be another way. Another way to get that review, that testimonial, acro…

The reason estate agency social media doesnt get you the stock/listings/free vals

When the average Brit clicks on their Facebook or LinkedIn icon on their phone-they are going to their social media to find stuff online that they can connect with, engage with, engross themselves in, have a laugh with and even learn stuff- from people and companies they trust. 
They haven’t gone on to find out how many houses you have sold/let this month, you are no.1 for market share (and have a Rightmove pie chart to prove it) to read about your charisma-less dull vanilla estate agency. 
You might be interested in market share or the fact you have smashed your listings targets-but nobody else is (apart from your Mum or Boss- and they don’t count)
If you are looking to boost your engagement on social medial and generate more freeval leads, ask yourself this; How can you, as an agent, provide content that’s going to ring true with the values of the potential landlord/house seller instead of your listing targets? 
What can you give them that is going to instantaneously interest them, intr…