How To Get More People To Use Your Lettings and Estate Agency Blog

 Your introduction is your only chance to draw people in and watch the whole video. In the first sentence you have to create intrigue and fascination that the viewer says to themselves, ‘I have to watch this’. You could have the most amazing jaw-dropping, deal of the Century property, once in a life time bricks and mortar-age of a house, a deal that people in Homes under The Hammer web forums would we talking of the next two decades, yet if your intro is boring and dull.... nobody’s going to watch your video. Let me tell what not to say 1st ... you don’t need to introduce yourself or your agency. We know who you are. The opening lines need to speak directly to the person you are wanting to watch the video and secondly, create a hook that makes them want to watch. Hence, I suggest, “If you are a BuyToLet Landlord in [insert town], have I got a cracking BuyToLet deal for you” Note how I mention the person I want to talk to, the town and a hook. If it were a FTB, just change the sentence

To be an attraction estate agent - you need to be attractive. Not ina pretty boy or pretty girl way.. nominate attracted in what you have to say and do. Stop hesitating about creating written, audio and video content becuase by doing those consistently, it will improve your craft, and I can guarantee you it will definitely push you towards becoming that attraction agent.  Of course you won’t be awesome as some of the agents whom have been doing this for years but unless you start, how can you become better... because until you become awesome, you don’t have leverage of the ‘attraction agent’

I create video interviews consistently. I don't do it for pound notes.. in fact each person I interview costs me money because nobody pays me to go on the WatkinSofa.  So why do I do the videos? I do it for two reasons:  #1 because I love interviewing interesting people and  #2 I really like to challenge myself. How can I preach to estate & letting agents that they should be doing videos .. if i don't?

The way you build an Estate & Letting Agency in 2020 is media 1st. Old school was build the agency, then use the media to come to you. Issue is, when you open you are leaching money and its noisy world out there in social media. So I am suggesting to all new start agents that they don't start an agency first .. but first create audience ..and once that is established .. start your agency.  How? Watch my videos and i will show you

Setting up your agency but scared? Scared of looking stupid if you fail? So what if you fail.  But I’ll look stupid,  Well at least you tried and failed.  Yet what if you hadn’t tried? That regret would eaten you from the inside, because we always regret what we DIDNT do in life (not what we did).  All that matters is that you were brave enough to have a go. It might seem that way if you do fail - yet at least when you older, you will see it as an important lesson and won’t have that nagging doubt. And looking silly and stupid? Trust me, thise people are too worried what people think of them to worry about little ol’ you! 😊

  Everyone Estate & Letting Agent reading this knows you have to play the long game to win at the agency game, yet deep down, f**k patience, we all and we want it now! In our world of instant dating on Tinder, instant TV on Netflix, instant shopping on Amazon, patience is a very scarce commodity. How many of us have cancelled an Uber because we don’t like to wait 9 minutes, just in case there is a car that 4 minutes away?   Patience is the one skill that is lacking in most people – yet is the silver bullet to success if done well. I often ask what people were doing 3 years ago. They tell me, to which I say, ‘it hardly seems like two minutes ago, does it?’, reply is nearly always, ’No’.  So, when I suggest to be the biggest and best agent in their town, they need to do something for 3 years to see the results, most agents balk at how long it will take, yet ironically what they doing 3 years ago is hardly anything Recognising the time actually needed to reach certain goals in life ca

  I felt helpless when unemployment hit me in June 2010. I ran one of biggest Halifax Estate Agents in the UK, LSL had taken them over for £1 a few months before, and I was told to pick 5 members of our team of 13 to make redundant.   That was a dreadful week and the conversations with my colleagues were awful.  The boss came into the office on the afternoon of the day of redundancy notices being given. The boss asked me to go to the coffee shop, where he told me I was also to b e made redundant.  Ba$t*rds got me to do their dirty work. It was the first time I cried at work And now some of the best Estate & Letting Agents I have ever met, who have consistently smashed their targets, are still on furlough and probably will be made redundant.  One of the corporates infamously, without any empathy, let a lot of its staff go with a 2min phone call at the start of Covid and I suspect many more will go once furlough is finished. The agents who had planned for these uncertain times of the

I often get asked why I give away so much valuable content and knowledge for Estate & Letting Agents for free. And my answer is that most agents don’t make use of it anyway. Most agents want instant results and immediate gratification and won’t go the extra mile — so I don’t need to be worried about giving away knowledge.  I send the training videos I give to my cleint agents away for free to anyone that asks — because what distinguishes the successful agent from the average agent is their hard work and their ability to play the long game.

Look at every Estate & Letting Agency’s marketing (to attract landlords and vendors) and the school of marketing they belong to can be seen as clear as day The first school of Estate & Letting Agent Marketing…..  Roll the clock back to the decade of 2000’s and if you wanted to attract landlords and vendors to your agency, all you needed to do was to get in front of landlords and vendors, and they would buy your agency services.  Simple. The agents that spent the most of brand awareness were the winners.  Provided landlords and vendors were willing to pay your fee, your agency was in business. These were the days where the ability to close were all it took to get an agency off the ground, because you could take landlord’s and vendor’s time and (attention) for granted.  Why? Because agents knew, grab a landlords’ and vendor’s attention …they would buy (ACTION) and it worked (in the 2000’s) … the issue is though, since the Credit Crunch (2009/10), as year has gone by, this techniq

The simple fact is, even if the Country doesn't go into a recession, the property market will drop considerably when it comes to the number of transactions post stamp duty cut off in the Spring. There is no denying that simple fact. Many of you are bringing the hay whilst the sun shines now. And you need to. Yet, please, I beg you put aside some time, focus and attention on preparing for the lean times of next Spring, Summer and even Autumn 2021 ...maybe even longer. Blaming the inevitable downturn in the property market in 2021 ( note I am not suggesting anything about property prices which are nowhere near as relevant to estate agents as the number of transactions ) won’t help you in 2021. Don't blame me either, because that would be like blaming a fortuneteller for your 'future failures' as an agent. The downturn will hit us all in the industry and all you can do is focus on what YOU can control, stuff like How you deal with the downturn What you do now, before the

DECISIONS ON LIFE AS AN ESTATE AGENT... James gave me another reason for not starting his own agency... because even though James knew he was making the wrong decision deep down. He told me it will be 'good for my family’ to stay in my Area Manager role with my Corporate agency, as I don want them to go without their holidays and riding lessons Do you know I said? 'James, what is good for your family is making the hard and tough choices YOU can be proud of' Your kids or your Mrs won’t think your decision is good if it means you never do work you love ever again. They will know you are a miserable swine that gets drunk at the weekend to dull the pain of your $hitty job.  'James, the best decision for your kids and Mrs is in fact, the best decision for you.' Sometimes, the selfless choice is the selfish choice

My biggest fear of estate & letting agency bosses and their ability to thrive in estate & letting agency is they impose their points of view on the world of buying/ selling/renting/ letting property.  Take emotion out of it and look at it from a neutral point of view.  Sounds poppycock? Fascinating that a lot of the best known Estate and Letting Agency bosses I know, WERENT AGENTS

"I want to start my own Estate Agency", said the man on the end of the phone call, "Either one of my own or with one of those self employed models" "Brave", I said "Yeah, I am going to open my own agency, first I will sort the the website, business cards, boards, the portals, then open and go and find the clients" "Wow, really brave", I replied "Why?", was the responce. 95% of Estate & Letting Agents build the agency, and hope people will then come ... whilst the clever ones, attract the people to them in the 1st place, then open the agency.   Get the clients attracted to you first, then build your agency later. Of course it's awesome to say you have an agency, yet it’s much more awesome to say you have a shed load of listings and letting fee income from paying homeowners & landlords from Day One. Many of you will scoff at what i say.  Good for you. If you can’t be bothered to find out why i say what I say - that’s