How most Estate Agents SELL their services • Awards & One line testimonials m • Features & Benefits • Look at me/us/what we have sold How most Estate Agents should get homeowners to BUY their services: • Hope • Solutions to vendors issues & problems • Transformations of Vendors life because of that agent We are in the people business Yet people don’t buy things with logic. People buy stuff with emotion. Including Estate Agency Services Agree or Disagree?