I believe to build a successful estate & letting agency business, the most successful way is to do it via branding rather than sales. I believe that building an estate agency brand is the key to long-term success, and that focusing on sales and quick transactions can lead to being forgotten. The main difference between branding and sales, is that branding focuses on creating an experience, while sales focus on conversion. (Note - branding isn’t your logo, office refit or new boards - it’s something completely different) The greatest companies in the world, like Apple, focus on branding by showcasing how their products will change customers' lives and building relationships rather than simply selling their products. So how does ‘brand marketing’ look in estate agency? Savills are the best imho when it comes to Estate Agency ‘branding’ marketing.( remember- when I say branding I dont mean logos etc ). They create content on the property market that all the national newspapers pub