Afternoon everyone .... just got back from a week Italy. Puglia in the South East corner (the heel bit as my Granddad used to say). We did miss Joey (star lettings dog for newer readers) and you should have seen his face when we picked him up (Grandma doggysat for us) he couldn’t believe we had come back. So, having croissants this morning, we had pancetta and eggs. Mrs. W asked me how I wanted my eggs and because I think I was still suffering from jetlag (its 2hrs 45 mins to Brindsi!!! But still possible to get jetlag – I had been on a jet so...), my mind went blank for a few seconds .. poached of course! But that got me thinking about how many ways there are to cook an egg ...hard boiled, soft boiled, scrambled eggs, omelettes, poached, fried and baked. I think you’ll agree quite a challenge to name all the multiple uses of that little egg .. You see that thought process neatly encapsulates how I think letting agencies should be thinking about what content to create to