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Showing posts from January, 2017

Is this the reason why advertising doesnt work in lettings and estate agency?

40 second video

Letting Agents who exhort landlords with arm twisting and market power

As soon as a company achieves substantial market power, it's sometimes irresistible for it to not listen any longer.
Being a big player in a market, able to exhort others with arm twisting and market power feel more effectual and effective than pleasing and listening.
Companies like British Telecom and their broadband provder firm OpenReach are like with near monopolies, suffer from this take it or leave it attitude, and some of the Banks suffer from this because they know people won’t leave them, have lost their listening skills and instead respond by expressing their power. Shouting from megaphones that they are simply the biggest and best in town..and if you don’t like it .. tough titties – take it or leave it

This deliberate ignorance and lack of engagement can last years, but it never lasts forever. Someone who listens better eventually shows up and changes the game.
… and so as Banks have become lazy .. some might say Letting agents have become the same.
A lot of Letting agents…

Are Letting Agency Franchises Worth the Money?

I have worked for many letting agent franchises across the UK and in this short four-minute video I give you the advantages and disadvantages of franchising a Letting/Estate agency.

3min 40 sec video ...

The Only 2 Reasons Why A Landlord Will Use A Particular Letting Agent (4min video)

There are only two reasons why a landlord will use a particular letting agent. In this short video i tell you what those two are ... and with the knowledge .. get more landlords to swap letting agencies to your letting agency

Why some agents are like market stall holders at the end of the day (and they are trying to shift over ripe fruit)

I live in a boring little market town in the East Midlands called Grantham. Once a month I like to visit the market (on the 2nd Saturday of the month) when the Lincolnshire Farmers Market nearly doubles the size the ‘normal’ market.
I love to people watch, especially the difference between the way farmers and the barrowboy market people sell their wares with their various different marketing techniques. Their different selling/marketing techniques made me think of marketing techniques used in the lettings and estate agency arena.
What is marketing for?
One reason we market to potential landlords and house sellers, outside our aspiration to create brand awareness for our lettings and estate agency, is to communicate how and why our lettings and estate agency is different and better than those of the competitor agents.
Now it goes without saying, how our lettings / estate agency services are created and experiences are designed can be differentiators. Yet, we as letting/ estate agents so…