An uncomfortable truth for estate agents
The best and fastest way to get higher fees is to get better.
Better at what?
1. Better at proving you are worth the fee.
Q. When was the last time you went on some training and development? You don’t need to have a face-to-face course, there’s plenty of online estate Agency trainers in the UK and around the world that can show you how to get higher fees
2. Better at marketing yourself to be called out to more free Vals
Most Estate Agents chase house sellers that are putting their houses on the market in the next few weeks. The problem with that is that every other agency is chasing them and it’s very noisy place to get your message across.
And so as you haven't approved your worth - all agents appear the same and therefore the only thing that people can compare you on is your fee
Yet the smartest investment of marketing is marketing to the Homeowners who will be putting their house on the market in the next six,12/24/48 months. You’ll have to spend a lot less money and you’ll probably be the only agent they get called out
What else do they need to get better at? What is number 3?
The best and fastest way to get higher fees is to get better.
Better at what?
1. Better at proving you are worth the fee.
Q. When was the last time you went on some training and development? You don’t need to have a face-to-face course, there’s plenty of online estate Agency trainers in the UK and around the world that can show you how to get higher fees
2. Better at marketing yourself to be called out to more free Vals
Most Estate Agents chase house sellers that are putting their houses on the market in the next few weeks. The problem with that is that every other agency is chasing them and it’s very noisy place to get your message across.
And so as you haven't approved your worth - all agents appear the same and therefore the only thing that people can compare you on is your fee
Yet the smartest investment of marketing is marketing to the Homeowners who will be putting their house on the market in the next six,12/24/48 months. You’ll have to spend a lot less money and you’ll probably be the only agent they get called out
What else do they need to get better at? What is number 3?