Not enough estate agents are using the biggest free marketing tool in their town.
Forget ads, funnels and fancy lead tools …. Local Facebook groups are where the eyeballs are.
Just about every single homeowner in your patch is already there, chatting about schools, potholes and planning applications.
So stop hiding behind your business page.
Join as you, not your agency. Comment on other people’s posts.
Be useful. Be local.
Then, once a week, post something simple … like ‘The average semi in our town has gone from £240,000 to £268,000 in the last 12 months.’ No call to action, no bragging, just value.
It’s not about shouting louder. It’s about showing up where your homeowners already are.
Forget ads, funnels and fancy lead tools …. Local Facebook groups are where the eyeballs are.
Just about every single homeowner in your patch is already there, chatting about schools, potholes and planning applications.
So stop hiding behind your business page.
Join as you, not your agency. Comment on other people’s posts.
Be useful. Be local.
Then, once a week, post something simple … like ‘The average semi in our town has gone from £240,000 to £268,000 in the last 12 months.’ No call to action, no bragging, just value.
It’s not about shouting louder. It’s about showing up where your homeowners already are.