Everyone obsesses over marketing of their home
Professional pics.
The videos.
The drone shots.
The Insta reels.
But the truth?
Price is the real marketing.
Price decides who sees your home, who can afford it & who actually books a viewing.
Get it right and even an average photo will do the job.
Get it wrong and you could spend money & time on glossy marketing, rack up thousands of views… and still get no offers.
I’ve seen it happen.
Two identical houses, same street, same spec.
One priced correctly, gone in three days.
The other, £50k too high, still sitting six months later.
The market doesnt reward production value.
It rewards value.
Buyers know every listing, every comparable, every price change.
They can spot an overprice before they’ve even clicked the brochure.
If you are shouting the wrong price, all youre doing is shouting your failure louder.
The best marketing strategy isn’t a campaign.
It’s a price.
Price first. Market second.
Otherwise your listing becomes that property everyone talks about but nobody wants.
Professional pics.
The videos.
The drone shots.
The Insta reels.
But the truth?
Price is the real marketing.
Price decides who sees your home, who can afford it & who actually books a viewing.
Get it right and even an average photo will do the job.
Get it wrong and you could spend money & time on glossy marketing, rack up thousands of views… and still get no offers.
I’ve seen it happen.
Two identical houses, same street, same spec.
One priced correctly, gone in three days.
The other, £50k too high, still sitting six months later.
The market doesnt reward production value.
It rewards value.
Buyers know every listing, every comparable, every price change.
They can spot an overprice before they’ve even clicked the brochure.
If you are shouting the wrong price, all youre doing is shouting your failure louder.
The best marketing strategy isn’t a campaign.
It’s a price.
Price first. Market second.
Otherwise your listing becomes that property everyone talks about but nobody wants.