How To Get More People To Use Your Lettings and Estate Agency Blog

Estate agency is full of actors. I have smiled while wanting to scream. Ihave congratulated buyers I can’t stand. I have reassured vendors when I know the deal is dead. I have swallowed abuse from strangers because it’s “part of the job.” And then I go home and pour a drink to take the edge off. Behind the smile, there is a human being falling apart. But no one ever asks how the estate agent is coping.

NEGS NOT GETTING ENOUGH LANDLORD LEADS? A huge reason your negs aren’t getting new landlords is you incentivise them (bonus / commission) on move ins … Rewards drive actions Maybe you should change your bonus scheme? You are happy enough to pay 150% of the annual letting agent fee when you do an acquisition (eg rent of £1k at 10% management fee means you earn £1,200 per year in fees - so would be happy to pay £1,800 for that on a lettings book - yet you incentivise a Neg by offering them £30) Agree or Disagree?

Here is what nobody tells you about choosing an estate agent Most agents sound the same. Most brochures look the same. Most valuations feel the same. The real difference is not the fee or the brand. It is whether the agent tells you what you need to hear, not what you want to hear. Honesty sells homes. Flattery stalls them.

If an estate agent can’t even defend their own fee, how the hell will they defend your asking price when someone offers?

The number of exchanges you have missed out becuase you lost the listing to overvaluing/ cheap fees - yet took the loss of the listing personally.. Yes, you sent one message, like a spiteful ‘ex partner’ saying, ‘Call me if you need any help’ Yet you never nurtured them You never hand delivered or sent personal WhatsApp messages with properties like are selling or buying (especially if they came on the market with another agent) All because they rejected you Get over it Your ego is holding you back

You walk out of that house thinking, ‘We had a connection. They laughed at your jokes. Patted the dog (even though you are allergic to them. They nodded at your advice. Took notes. You were sure it was yours. But then... they list with someone else. And it rattles you. Not because you’re insecure — but because you cared. And that’s your greatest strength.

To all the homeowners who haven’t sold your home yet Your pricing strategy is an emotional cocktail of Pride, Price & Panic. You have convinced yourself that because you need £600k to clear the mortgage, and move down market, the property market somehow owes you that number. Because you spent £40k on improvements, buyers should apperciate your effort & you get every penny back for your green marble bathroom 🙄 Because you hope to walk away with enough to be mortgage free, the universe will somehow make it happen. Meanwhile, your home sits & sits. Every day it doesnt sell, you are bleeding money. Mortgage payments, insurance, utilities, council tax ….. all while you wait for a buyer who will pay for that decking with, yet who doesnt exist. You would rather lose £1k a month keeping an overpriced home than “lose” £40k by pricing it right. Your neighbour sold theirs in a fortnight. Same road. Same layout. Worse kitchen. The difference? They priced it based on what buyers would ...