The most under valued skill in estate agency is not the ability to convert free vals, negotiation or even marketing, it's follow up.
The average estate agent stops contacting a lead in their CRM after 1.4 attempts, while conversion data for all industries shows most clients don't engage with the firm until at least the 7th time … if not the 10th, 11th etc contact.
However, this isn't just about persistence contact though...
The message you send is even more important than the number of times you try. You see it’s also about creative, value driven message in that follow up that positions you as an interesting resource rather than a pain the ar$e nuisance.
What should you talk about in those messages?
❌ not you
❌ not your agency
❌ not your agency services
❌ not what have you sold
❌ not your pie chart
✅ the local property market
✅ answering questions vendors have
Master this estate agents & your pipeline will never ever run dry.
The average estate agent stops contacting a lead in their CRM after 1.4 attempts, while conversion data for all industries shows most clients don't engage with the firm until at least the 7th time … if not the 10th, 11th etc contact.
However, this isn't just about persistence contact though...
The message you send is even more important than the number of times you try. You see it’s also about creative, value driven message in that follow up that positions you as an interesting resource rather than a pain the ar$e nuisance.
What should you talk about in those messages?
❌ not you
❌ not your agency
❌ not your agency services
❌ not what have you sold
❌ not your pie chart
✅ the local property market
✅ answering questions vendors have
Master this estate agents & your pipeline will never ever run dry.
