Estate agency is full of fragile egos hiding behind pie charts & trophies.
Agents puff their chests out about being “Number One” or “Multi Award Winning” as if anyone outside the EA industry gives a toss.
Spoiler: they don’t.
The couple trying to upsize because their kids are sharing a bedroom don’t care.
The widow who needs to sell the family home after 40 years doesn’t care.
The FTB who’s scraping every penny for a deposit definitely doesn’t care.
They want an agent who can actually get them moved, not one who spends more time entering awards than solving real problems.
If your biggest achievement in this EA business is either a pie chart posted on social media or a photo on stage holding a award, maybe, just maybe, you have forgotten what this job is supposed to be about.
It’s about THEM …. not YOU
Agents puff their chests out about being “Number One” or “Multi Award Winning” as if anyone outside the EA industry gives a toss.
Spoiler: they don’t.
The couple trying to upsize because their kids are sharing a bedroom don’t care.
The widow who needs to sell the family home after 40 years doesn’t care.
The FTB who’s scraping every penny for a deposit definitely doesn’t care.
They want an agent who can actually get them moved, not one who spends more time entering awards than solving real problems.
If your biggest achievement in this EA business is either a pie chart posted on social media or a photo on stage holding a award, maybe, just maybe, you have forgotten what this job is supposed to be about.
It’s about THEM …. not YOU
