How To Get More People To Use Your Lettings and Estate Agency Blog

Marketing or Sales... which comes first in Estate Agency? Most Estate Agents says sales first, because sales pay the bills. And that is true Yet the smart one's know marketing comes first, because brand is leverage. The truth? You need both at the same time You can survive on sales. But you can only thrive on brand.

Stock is up. Competition is brutal. Yet most estate agents still pitch the same way they did five years ago. Out of touch, out of time, and slowly going out of business. Stop promising fairy tales. At the listing, book the week-three reinspection and face the music. If you haven’t got the guts to do that, you’ve no right calling yourself a professional. And remember this: credibility isn’t earned with slick brochures or board counts.... It’s earned by asking the questions that hurt.

“Mr Vendor, you’ve got a £590k offer. Cash. No chain. That’s as close to money in the bank as you’re going to get. Now, you’re holding out for an extra £10k. I get it. But let me ask you this… Are you really prepared to risk losing £590,000 chasing an extra £10,000? This isn’t just a negotiation anymore. It’s a game show. You’re the contestant sitting in front of the £590k box on Deal or No Deal. The banker’s on the phone offering you a guaranteed house move. Do you take the deal? Or do you say ‘no deal’ and risk walking away with nothing? Because that’s what we’re talking about here. A ten grand gamble, with your entire move riding on it.”

You didn’t lose that listing because of cheap fees, the market, or Rightmove leads. You lost because you failed to build trust early enough. Most agents are not victims. They’re simply unprepared.

I laugh every time I see an agent bragging they’re “Number #1” on their Rightmove Pie Chart Number one with what? 8% of the market? 9% if you’re lucky? Thats still over 9 out of 10 homeowners who didn’t choose you. Nothing to brag about But sure, keep shouting about your single digit slice like you have conquered the world. The truth is, estate agency is riddled with egos. Agents desperate to beat their competitors, to be seen as “the biggest” or “the top”. They care more about chest beating than they do about the families stuck in chains, the divorcing couples trying to start fresh, or the first-time buyers hanging on by their fingernails. Being “Number #1” doesn’t get people moved. Listening does. Negotiating does. Caring does. If your proudest achievement is a pie chart or a vanity title, you’ve already told the world exactly what you value most. And it isn’t your clients.