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Overvaluing is not confidence. It is cowardice.

Vendors are not fooled by big numbers. They are hurt by them. Six months later they are tired, discounted, and gone. Build a business on truth, not sugar. If you are good, you do not need a fantasy figure to win. You need a plan, a process, and proof.

Want the two scripts I use to land reductions without fights.

Comment “scripts”.