Most estate agents still think the way to win business is to cut their fee.

Congratulations, you’ve just told your client that your time, your skill, and your expertise are worth less than the bloke down the road.

When you discount your fee, you don’t just cheapen yourself, you cheapen the entire industry.

Raising fees isn’t arrogance, it’s leadership.

It forces your competitors to raise theirs too.

The quickest way to increase your own fee is to help your competition increase theirs.

Weird - I know!

If you’re too scared to do that, don’t complain about cheap fees. You’re part of the problem.