LONDON PROPERTY MARKET VS THE REST, 2025 TO DATE
January to July 2025
London
• Average asking price of new listings, £946k
• Average price of sales agreed, £769k
• Weekly averages, listings 3,195, sales agreed 1,508
• Sales-agreed to listings ratio, 47.2%
Rest of UK, excluding London
• Average asking price of new listings, £394k
• Average price of sales agreed, £341k
• Weekly averages, listings 33,622, sales agreed 25,034
• Sales-agreed to listings ratio, 74.5% (note the difference with 47.2% above for the rest of the UK)
August and September 2025
London
• Average asking price of new listings, £921k
• Average price of sales agreed, £760k
• Weekly averages, listings 2,993, sales agreed 1,222
• Sales-agreed to listings ratio, 40.8%
Rest of UK, excluding London
• Average asking price of new listings, £381k
• Average price of sales agreed, £339k
• Weekly averages, listings 31,108, sales agreed 23,462
• Sales-agreed to listings ratio, 75.4%
What changed in Aug–Sep versus Jan–Jul
London
• Sales-agreed to listings ratio down 6.4%
• Sales agreed per week down 19%
Rest of UK
• Sales-agreed to listings ratio up 0.9%
• Sales agreed per week down 6.3%
What it means
Volumes softened everywhere in late summer (as they always do), however London’s fall in sales agreed was much much larger than the rest of the UK, and its conversion from listings to sales slipped further. The rest of the UK held conversion steady and protected more of its sales volume. Clear late-summer divergence.
I am not making any conclusions from this data - just sharing it.
Your thoughts?
Can you spot things I cant in the data?
London is the core postcodes of N,NW,W,SW,SE,E,WC,EC
Raw stats from the Kings & Queens of Property Data TwentyEA and crushed by Stato Watkin
January to July 2025
London
• Average asking price of new listings, £946k
• Average price of sales agreed, £769k
• Weekly averages, listings 3,195, sales agreed 1,508
• Sales-agreed to listings ratio, 47.2%
Rest of UK, excluding London
• Average asking price of new listings, £394k
• Average price of sales agreed, £341k
• Weekly averages, listings 33,622, sales agreed 25,034
• Sales-agreed to listings ratio, 74.5% (note the difference with 47.2% above for the rest of the UK)
August and September 2025
London
• Average asking price of new listings, £921k
• Average price of sales agreed, £760k
• Weekly averages, listings 2,993, sales agreed 1,222
• Sales-agreed to listings ratio, 40.8%
Rest of UK, excluding London
• Average asking price of new listings, £381k
• Average price of sales agreed, £339k
• Weekly averages, listings 31,108, sales agreed 23,462
• Sales-agreed to listings ratio, 75.4%
What changed in Aug–Sep versus Jan–Jul
London
• Sales-agreed to listings ratio down 6.4%
• Sales agreed per week down 19%
Rest of UK
• Sales-agreed to listings ratio up 0.9%
• Sales agreed per week down 6.3%
What it means
Volumes softened everywhere in late summer (as they always do), however London’s fall in sales agreed was much much larger than the rest of the UK, and its conversion from listings to sales slipped further. The rest of the UK held conversion steady and protected more of its sales volume. Clear late-summer divergence.
I am not making any conclusions from this data - just sharing it.
Your thoughts?
Can you spot things I cant in the data?
London is the core postcodes of N,NW,W,SW,SE,E,WC,EC
Raw stats from the Kings & Queens of Property Data TwentyEA and crushed by Stato Watkin
