You open up Rightmove and find out you weren't called to most of the listings of your competitors.

Losing a listing hurts

You know what hurts more than losing a listing?

Never even being called out to the valuation in the first place.

That means you were invisible.

You never got a chance to fight for the instruction because you weren’t even in the room.

You can blame portals, competitors or homeowners, but deep down you know the truth.

They didn’t think of you when they picked up the phone.

Your job is not to be liked by your database.

Your job is to stay relevant, visible, and credible to homeowners

You do that by not just posting the listings you got on social media

You have to post other stuff that gets you credibility, and trust

Most agents are invisible to vendors online.

The agents that own the local market conversation are the ones who get the first call, the highest fees, and win the best listings

Your social media shouldnt just be your listings

You are selling trust, credibility, and confidence to home owners who want an expert.

How do you do that?

Start talking about the local property market, local house prices, about local rents.

Talk about how one housing estate is improved in value over another housing estate locally.

Its all about becoming the local Property Guru, then you will become the authority and the voice of your Property market.

...and thus you will called out to more valuations and you wont have the feeling mentioned at the start