Losing a Listing Twice

The first time you lost the listing, you did not lose the listing because you were worse.

You lost it because the other agent lied better.

A cheaper fee.
A bigger valuation number.
A sweeter dream.

Fine. That happens.

But the second loss came after.

When you went silent as your bruised ego hurt for losing the listing.

When you made the vendor feel they had to admit they were wrong to ever come back to you becuase you never nurtured them every week

When you made picking up the phone feel like crawling back in shame.

You forced them to choose between saving face... or saving their move.

They chose their pride — and someone else.

You lost the listing the second time.

Because you lost the relationship.

Because you made it too hard for them to return.

That is your fault.

Own it.