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The job of estate agency isn’t to get instructions.

It’s to get completions.

The board, the brag, the social media post ... that’s ego.

The exchange, the handover, the tears at the door ... that’s impact.

Ask yourself:

Are you collecting listings to feel important?

Or are you actually helping people move?

Because they know the difference.

And if you don’t care about completions, someone else will.