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Why Your Best Content Doesn't Get The Best Engagement

Thought for the Day: 

The best content you will ever post doesn't get a lot of engagement (likes, shares & comments).

Many people who post on social media have this false notion of content being an engagement and revenue-generating engine.

That it is a quick hit miracle that turns dead trees into high converting leads.

What content does is help guide and educate your audience.

And that is why the best content doesn't get a lot of engagement.

It guides the audience to action.