What UK High Street Estate Agency could learn from the slow death of Sunday Newspapers, the success of Savills and why Purplebricks might not succeed after all
- Daily Star Sunday - down 13.2%
- Sunday Mirror - down 16.3%
- Sunday People - down 15.1%
- Sunday Express - down 5.6%
- Mail on Sunday - down 7.34%
The Internet Should Have Killed the Newspaper, like it did Woollies and Blockbuster
Is Purplebricks the Netflix and Amazon of UK Estate Agency?
Newspapers aren’t all dead (just most of them)
But what have the quality Sunday papers done that other newspapers haven’t?
What can High Street Estate Agents learn from the newspapers?
What can High Street Estate Agents learn from Savills?
Whilst Winkworths, LSL, Foxtons and Countrywide play the short game by spending millions of pounds banging the drum about their agency to the 0.01% of people about to put their property on the market …Savills instead play the long game.
Be significant, relevant and meaningful to the people you serve
PPS Someone asked me what the long term readership of the newspapers was .. here they are