Q. If you were going to go in to estate agency now, what route would you take, High street, franchise, online, hybrid or a combination of all or any?
A. Where someone trades from is a factor – but not the most important factor. Your customers don’t care about you, your estate agency products or services or whether you hybrid or high street.
They only care about themselves, their own wants and their own needs. I believe estate/letting agents should create interesting information that our potential clients are passionate about so they pay attention to us. So often we as estate agents believe that our estate agency services are so special, so amazing, and we think if more people knew about them … our lack of stock issues would be solved overnight – nothing could be further from the truth.
Instead of trying to sell your estate agency services, you are delivering intriguing and educational information that makes your potential landlords and house sellers more intelligent or perhaps entertained, to build an emotional connection. The essence of this content marketing strategy is the belief that if we, as an estate or letting agents deliver consistent ongoing information which is intriguing and valuable, House sellers and landlords will ultimately reward us with the business and loyalty