Skip to main content

Shortcuts in Property Game

One thing I have learnt, in terms of my relationships, business and weight loss .. expending of lots of worry, thought and money is that in most circumstances if there is a shortcut to be had, most people, including myself, are very tempted to take it. It is part of being human and let’s be frank with each other, if by doing something it saves, time, money and effort to take the most well organised, methodical and efficient way to from A to Z – who wouldn’t jump on that bandwagon.

Yet, I have learnt, that we as humans have started to expect this all in all parts of our lives. Shopping has changed with the internet, Watching TV on demand with Netflix’s on our time, Swipe right for Date with apps like Tinder. Its all … see it want it .. get it .. now

And we have come to expect that with our businesses. It means the business of selling things, our products and services really really hard, because we (especially estate and letting agents) are inherently impatient to see signs of success and to avoid niggling doubts and embarrassment about the anxiety of being a failure.

When doubts and embarrassment gets in the way, I have seen it both myself and many agents, those people start to become impatient. Impatient for listings, Impatient for the landlord leads and so they begin to compromise. We want to sell our product or service and believe if we just tell enough landlords and potential house sellers about it – they will surely buy our services.
I have seen many people disregard the long term legacy of becoming the biggest, most respected agent for years and decades to come, just to cut corners and go into the grey areas of between right and wrong, just hit their monthly target. I have done it and I am sure you have
One thing I have learnt, that I wish to share with you .. you, me, everyone has a choice, a choice that is not frequently discussed about in estate and letting agent circles, where the majority of agents are obsessed about hitting their monthly listings and sales targets, where long term is considered hitting your Quarterly and fast market share are the strategies of the day.
That choice comprises giving ourselves approval and most importantly, tick-tock time to do the right thing and making the cushion that empowers us to play the long game and take the longcut…. because in this world .. there is no such thing as an overnight success




Popular posts from this blog

One tip to get better Conversion Rates

Some Estate agents boast about having really high conversion rates of 75% to 85%. These listers consider themselves the daddy listers, the big cheese valuers, the mutts-nutts of Valuers. Other Estate Agents have really low conversion rates of 20% to 25% of the free vals / mkt appraisals they go to. These listers/valuers wish their conversion rates were higher Recognise anyone that fall into those two groups? Which group of those would you rather

Are Countrywide becoming the Tesco's of UK Estate Agency?

10 years ago – Tesco’s could do no wrong, the darling of the stock market, huge profits, they were invincible ..  but now, still huge – Tesco’s are not the force they once were. Tesco’s Senior executives were pushed out of the business which also suffered a culture change which was "not for the better". .. and that made me think, the of the possible similarities between what happened at Tesco’s and what appears to be happening now at Countrywide
For years, anyone who had dealings with Countrywide would come away with respect for the apparent clinical efficiency of its business model. One company, many brands. The senior management team had so much depth of experience .. both a mile wide and a mile deep. Countrywide played hard but

Cheap Fees in Estate Agency

My good lady wife loves shopping online. In fact, Amazon, they rang her last week to check she was Ok as she hadn’t ordered anything for three days (only kidding .. they rang after two days)
She ordered some Gin glasses (not from Amazon) from the internet – you know the ones that look like a goldfish bowl on a stick. The glass seller put the box of six glasses (the box being quite flimsy in the first place) in another brown cardboard box. This brown cardboard box was a couple of inches bigger around the sides of glass box, but the same height as the