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Everyone thinks their home is worth a bit more, don’t they? The kitchen you refitted. The garden you landscaped. The “potential” every owner insists buyers will see. But here’s the hard truth. Buyers dont pay for your memories. They pay for their reality. When a property is overpriced, you don’t just waste time .. you lose momentum. Your best buyers see it first, compare it, and move on. By the time you reduce, those buyers have already bought something else. In fact, homes launched at the right price from day one sell faster and achieve closer to asking price than those that start too high and chase the market down later. Overpricing doesn’t protect your equity, it erodes it. So before you list, ask your agent to show you not just what’s on the market, but what’s actually sold. That’s where the truth lives. Christopher PS here are hard stats to back this up Stat 1 - Denton House Research & TwentyEa found after analysing over 2 million house sales, that properties agree a sale wi...
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Everyone slags off estate agents. Guess what? Half the time, I hate us too. I hate the shiny suited liar who will promise you the moon just to get your signature. I hate the “big brand” agents who churn vendors through the system like cattle. I hate the way some in this industry would rather take a cheap fee and brag about listings than actually sell homes. The truth? Some of us are scum. But some of us bleed for our clients. You just have to work out which is which.
They don’t see the sales that fall thru. They don’t hear the abuse you take on the phone. They don’t feel the stress that eats your Sunday evenings alive. They only see the fee. Cheap fees. Big promises. Easy clicks. But here’s the truth: The shinny suit 22 year old Neg with 7 months experience who thinks he is gods gift to estate agency becuase he won 'I hit my Area managers KPI targets for solicitor and and FS' won’t hold the hand of the vendor at 7pm, 8pm, 9pm when the chain is falling apart. You do. Because proper estate agents don’t just sell houses. We move people’s lives forward. It’s tough. It’s brutal. It’s thankless. And we still bl**dy love it.