To all the homeowners who haven’t sold your home yet
Your pricing strategy is an emotional cocktail of Pride, Price & Panic.
You have convinced yourself that because you need £600k to clear the mortgage, and move down market, the property market somehow owes you that number.
Because you spent £40k on improvements, buyers should apperciate your effort & you get every penny back for your green marble bathroom 🙄
Because you hope to walk away with enough to be mortgage free, the universe will somehow make it happen.
Meanwhile, your home sits & sits.
Every day it doesnt sell, you are bleeding money.
Mortgage payments, insurance, utilities, council tax ….. all while you wait for a buyer who will pay for that decking with, yet who doesnt exist.
You would rather lose £1k a month keeping an overpriced home than “lose” £40k by pricing it right.
Your neighbour sold theirs in a fortnight.
Same road. Same layout. Worse kitchen.
The difference?
They priced it based on what buyers would pay, not what they needed to get.
They understood that the market doesnt negotiate with your mortgage balance.
The market doesn’t care what you owe.
Buyers dont care what you spent.
And the valuer certainly doesnt care about that you spent £10k on built in wardrobes from one of those firms that advertise on obscure satellite channels … even though you fell in love with.
Here is what the market cares about:
What its worth today.
Not what you paid for it in 2021.
Not what Zoopla say it’s worth.
Not what you need it to be worth to move on.
Not what your mate from Bracknell thinks
Your estate agent knows this.
They have tried to tell you, gently at first, then more directly.
But you keep changing agents, hoping the next one will find a buyer willing to pay full price in a half price market.
The harsh truth?
Every week you wait costs you more than pricing it correctly ever would.
But at least your pride is intact, while your equity quietly disappears.
Because that’s how it goes ….. first Pride, then Price, then Panic.
Your pricing strategy is an emotional cocktail of Pride, Price & Panic.
You have convinced yourself that because you need £600k to clear the mortgage, and move down market, the property market somehow owes you that number.
Because you spent £40k on improvements, buyers should apperciate your effort & you get every penny back for your green marble bathroom 🙄
Because you hope to walk away with enough to be mortgage free, the universe will somehow make it happen.
Meanwhile, your home sits & sits.
Every day it doesnt sell, you are bleeding money.
Mortgage payments, insurance, utilities, council tax ….. all while you wait for a buyer who will pay for that decking with, yet who doesnt exist.
You would rather lose £1k a month keeping an overpriced home than “lose” £40k by pricing it right.
Your neighbour sold theirs in a fortnight.
Same road. Same layout. Worse kitchen.
The difference?
They priced it based on what buyers would pay, not what they needed to get.
They understood that the market doesnt negotiate with your mortgage balance.
The market doesn’t care what you owe.
Buyers dont care what you spent.
And the valuer certainly doesnt care about that you spent £10k on built in wardrobes from one of those firms that advertise on obscure satellite channels … even though you fell in love with.
Here is what the market cares about:
What its worth today.
Not what you paid for it in 2021.
Not what Zoopla say it’s worth.
Not what you need it to be worth to move on.
Not what your mate from Bracknell thinks
Your estate agent knows this.
They have tried to tell you, gently at first, then more directly.
But you keep changing agents, hoping the next one will find a buyer willing to pay full price in a half price market.
The harsh truth?
Every week you wait costs you more than pricing it correctly ever would.
But at least your pride is intact, while your equity quietly disappears.
Because that’s how it goes ….. first Pride, then Price, then Panic.
