Market share pie charts. Trophy listings. Window dressing.
All lovely. All meaningless if your pipeline isn’t converting.
We’ve created a culture where agents are rewarded for what they win, not what they complete. Where the KPI is how many boards go up, not how many keys get handed over.
That’s why almost half of all listings don’t go anywhere. That’s why 12,000 households a week see their home move collapse. That’s why the most passionate agents are leaving for self-employed models where they can do things properly.
This industry needs to stop clapping itself for taking listings and start asking: “Did they move?”
Because until that mindset shifts, we’ll keep mistaking noise for progress.
All lovely. All meaningless if your pipeline isn’t converting.
We’ve created a culture where agents are rewarded for what they win, not what they complete. Where the KPI is how many boards go up, not how many keys get handed over.
That’s why almost half of all listings don’t go anywhere. That’s why 12,000 households a week see their home move collapse. That’s why the most passionate agents are leaving for self-employed models where they can do things properly.
This industry needs to stop clapping itself for taking listings and start asking: “Did they move?”
Because until that mindset shifts, we’ll keep mistaking noise for progress.