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Are you turning up to free vals knowing full well the listing isn’t going to sell?

You're aware the vendor isn’t serious, the house is grossly overpriced, yet you still sign them up for a long term contract.

Why?

Is it for that fleeting rush of seeing your glitzy sign out front?

Is it to beat your competitors or boost your KPI score?

Let’s be honest, if your priority is simply ‘adding’ listings, you’re not actually helping homeowners.

You’re just feeding your ego and ticking a box.

The truth?

That listing will sit, gather dust, and do more damage to our industry than you realise.

Real success isn’t about pushing paper.
It’s about integrity, honesty, and serving clients with real value.

Stop chasing short term dopamine wins.
Start earning long term trust.