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Is this the most important question in lettings?

Are these the important questions in lettings?
  • Are we on the right social media channels?
  • Is our lettings agency service consistent enough?
  • Are we on the right portals? Rightmove.. should we pay extra for Zoopla?
  • Is our letting agency website cool enough?
  • Should we move into an shop?
  • Are our fee’s low enough?
No, the most important question in lettings is something to someone who haven’t used your services before is ...

"Do landlords trust us as letting agents enough to believe our promises?"

Without that, you have nothing.
If you have awareness but people haven't bought from you before, it's likely they don't trust you as much as you would hope. In fact, if your proposition is solid but properties and landlords aren't being coming on to the market, look for trust issues.
There are only three things you need to do are
1.    Earn trust of the potential landlord
2.    Repeat No.1
3.    Repeat No. 2  
Then you can worry about the rest.
How to gain the trust of a landlord .. easy, get them to walk through your door and get talking to them .. build a relationship slowly and you will get that trust.
How do you get landlords to walk through your door ??. that's what I do.. I help letting agents get more landlords to walk through your door of your lettings agency .. and  its proved time and time again ... here are the testimonials

PS .. look at yesterday's post as we are now doing courses in the advertorial writing / blogging / finding landlords stuff

PPS .. Here's something to keep your fellow sales department colleagues happy!