Let’s be honest for a second…
Estate agency gets a bad rap.
Pushy. Dishonest. Only in it for the commission.
Sound familiar?
It’s the reputation we inherited but it’s not the one we have to keep.
For decades, the industry taught agents to chase the deal, not the client.
To see vendors as numbers to hit the KPI's.
To win instructions at all costs.. even if it meant overvaluing, bull$hitting, underdelivering, and ghosting when it mattered most.
But here’s the thing…
There’s a new wave of estate agents changing that story.
One vendor at a time
Agents who lead with empathy, not ego.
Who prioritise people over pipelines.
Who believe that trust isn’t a tactic, it’s the whole foundation.
They’re not interested in being the loudest in the room.
Nor waving their willys with Pie Charts or certificates saying they earned 50k this month
They’re interested in being the most respected.
They show up consistently. They tell the truth. They earn loyalty.
And in a sea of samey scripts, kickbacks on conveyancing leads that doubles the price and dodgy sales tactics…
They stand out.
I see the stats and they are slowly winning more instructions without trickery.
Because they understand this simple truth:
In a world full of noise, honesty is a megaphone.
So if you’ve ever felt like a different kind of estate agent, one who actually gives a damn…
You’re not alone.
You’re the silent majority
Let’s raise the standard of estate agency — together.