Estate agents love a pie chart.

You’ve seen the ones—“We sold more than any other agent!”, usually slapped on a postcard or Facebook ad with the biggest slice proudly coloured in.

But what they rarely show you is how many of their listings they actually sell.

Because here’s the uncomfortable truth:

the national average is that just 53% of homes listed actually sell with the first agent. That means nearly half of homeowners are left disappointed, often jumping ship to another agent or giving up altogether.

Wouldn’t it be better if agents focused less on beating the competition… and more on helping the people who’ve already chosen them?

Here’s what that looks like in practice:

"In the last 12 months, 157 Grantham homes left our estate agency books. Of those, 100 clients successfully moved (exchanged & completed).

The other 57, unfortunately, didn’t sell and move.

Still, we’re proud that we were able to help 63.7% of the people who trusted us to sell their home—and even prouder that so many of those sellers stuck with us from start to finish."

No comparisons. No chest-beating.
Just transparent performance, shared openly.

If you really want to stand out, publish your own success rate—how many homes left your books, and how many of those sellers actually completed.

Even better, compare it to your town average, using independent data (e.g. TwentyEA).

That’s not bragging.
That’s accountability.
And it builds trust in a way a pie chart never could.