I analysed the top 100 estate agency brands in the UK.
Looking at their exchanges and withdrawals over the last 2 years.

The traditional models exchanged contracts on 52.7% of their listings (the remaining 47.3% withdrawn)

The self-employed models that appeared in that same top 100?

63.3%.

A whopping 20.2% uplift in performance.

Self employed Estate Agents have a 1 in 5 greater chance of selling a home that big Estate Agency

That’s not a marginal gain. That’s a different league.

I am not bashing big Estate Agency here -some traditional agents in the top 100 are in the mid 70%'s exchange ratio, yet also some are in the mid 20%'s (that isnt a typo - there are couple of big name London agents that only exchange on 1 in 4 of their listings)

Ok back to the point

Before dismissing self employed models as ‘just recruiters with laptops’, maybe ask why their exchange rates are higher?

Could it be ..

Less bloat. More focus. Clear accountability.

Because I believe it’s not about listing the most, it’s about moving the most.

Your thoughts ???

Christopher

PS Data from the awesome TwentyEA and crushed by me.

472k of the 895K properties that left the top 100 traditional agents books in the last 2 years, exchanged contracts (52.7%), whilst 423K properties withdrew unsold

46k of the 72k properties that have left the top 5 self employed models in the Top 100, in the last 2 years exchanged contracts (63.3%), whilst 26K properties withdrew unsold