Estate agency is full of unwritten rules.

Everyone talks about their latest listings, their recent sales, and why they’re the best.

It’s safe.

It’s predictable.

Everyone does it

Yet—if we’re being honest—it’s very bl**dy vanilla & very very forgettable.

Here is the thing though peeps: blending in won’t help you stand out.

Research from IPSOS and the Effies shows that businesses breaking industry norms see a 21% boost in brand attention.

That’s huuuuuge.

And it’s exactly what small estate agents need when trying to get a foothold in their local market.

Instead of shouting about what you have sold, talk about what homeowners actually care about. Homeowners live in homes—so they join local Facebook groups. Meet them where they are.

Try this instead:

✅ Talk about the community—highlight local events, hidden gems, and the best places to eat.

✅ Talk about the property market—but not just your listings. Share insights on trends, prices, and what’s happening in the area.

✅ Do countdowns—the most expensive streets, the most up and coming neighbourhoods, or even the quirkiest local facts.

And use video. Video gets more engagement, builds trust faster, and makes you recognisable. No one’s reading another “just sold” post, but they might watch a 30-second clip of you chatting about the top five coffee spots in town.

As a small estate eagent, you can’t afford to outspend the big players.

But you can outthink them.

So step away from the industry playbook.

Slip into something unexpected.

Be the estate agent people actually remember.