Whenever someone buys anything, be it finding an awesome plumber or using an estate or letting agent, people look for specialists, experts and leaders in the sphere they are looking in. They want someone who appears to have a track record, instead of someone who wastes their time and pound notes.
By establishing your estate / lettings agency as the obvious option for those who are picky, you rise above the homogeneous, every agent appears to be a carbon copy as the guy next door. It happens in aspects of life .. including estate and lettings.
By being that authority .. you will become the shining star in the dark night sky.
By providing consistent information that you and your estate / lettings agency business is an authority in the marketplace- you will naturally attract homeowners and landlords.
Want to know what good looks like ..
Look at these agents ..