Old school techniques of landlords wanted leaflets, ring us for a free valuation, we have let/sold this in your street leaflets don't work anymore. And then there are simply too many competitor agents with their cheap fees, overvaluing and don’t even mention about the online/hybrid threat.
So, a few years ago, I set about looking around the UK and spotted that certain letting agents were still seen as the ‘go to person on property’, the person the newspaper editor rang up every week for a comment. I looked at what they did and they were doing something quite remarkable
They weren’t talking about their lettings agency, what they had let, how many offices they had, how wonderful they were and neither were they offering cheap fees .. they were talking about what was happening in the local property market because that’s what local landlords are fascinated about. .. ie how much is my property worth (it’s a British national pastime)
The agents compared their town against neighbouring towns in terms of house prices, house price growth and yields. They also compared Street versus Streets and Housing Estates versus Housing Estates. They used their knowledge of the local rental market and used such platforms as Zoopla (using the ‘House Prices and Values’ section to find out the stats for the articles). It made them look like they knew what they were talking about .. the local property guru and authority!
I would recommend you start writing them and publishing them on social media. If you want to know more details on ensuring the local property market articles are correct, proper, methodical and thoughtful – so if you are challenged - you have all the answers – drop me a line.