You are not an Estate Agent
No
You are a marketing company that just happens to sell property
Your success or failure in estate agency is less about the homes you sell and more about how you are perceived by homeowners in your local area.
That perception is a direct and distinct result of your marketing (or lack thereof)
So how do you know?
How consistent are you as an agent at posting on Facebook?
How well can you as an agent tell the story of a home you list? (As opposed to just posting a few pics and an asking price)
How much valuable and interesting content are you producing on a daily and weekly basis?
The answer to these three questions will provide clues as to what your future estate agency will look like.
By focusing on improving the quality and consistency of your estate agency marketing, you will grow.
No
You are a marketing company that just happens to sell property
Your success or failure in estate agency is less about the homes you sell and more about how you are perceived by homeowners in your local area.
That perception is a direct and distinct result of your marketing (or lack thereof)
So how do you know?
How consistent are you as an agent at posting on Facebook?
How well can you as an agent tell the story of a home you list? (As opposed to just posting a few pics and an asking price)
How much valuable and interesting content are you producing on a daily and weekly basis?
The answer to these three questions will provide clues as to what your future estate agency will look like.
By focusing on improving the quality and consistency of your estate agency marketing, you will grow.