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The one word you should never use in your Estate Agency Marketing


Estate agents use this word all the time.

You think this word Is a secret weapon, a word that will attract you to local homeowners and local landlords.

Do you know what that word is?

It is the word ‘local’

I see so many agents using on their websites such phrases ‘your local estate agent’ Video saying I’ve just opened up An Estate Agency locally.

Yeah! But where is local now social media is worldwide?

Therefore change the word local to the name of your town and you will see a significant uplift in people looking at your content, liking your content, and engaging your content. 

And ultimately getting more business.