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the first rule of asking for the free val or mortgage appt

Before you try to sell the free val or mortgage appt, you need to work out why the punter you are selling the free val  / mortgage apt to, will care about what you have to say.

We have all been eager beaver agent, selling the free val or mort appt at one time or another in our agency life.

Characteristically, when we sell the free val or MA, we are chiefly focused about what we want the human on the receiving end of the pitch to do next … commit to the appointment.

My intuition tells me what we truly should be asking ourselves is … “Why precisely will what I am about to say next matter to this specific individual?”

You see, even because somebody heard what you had to say …. doesn’t mean it made a memorable impression… an impression that made a material difference to them.