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Agnets - missing a trick?

ESTATE AGENTS .. something tells me you are missing a trick here with your marketing of your estate agency. My intuition tells me estate agents can most easily get to the gut of the homeowner not by proving they are any better than the estate agency competition, but by being culturally relevant. Estate agents arent so much competing for attention over other estate agents ( which what your marketing is trying to do); instead, I believe estate agents are competing for attention full stop. .. The 95% of people who have no intention of moving in the next 12 months don't give two hoots what you did as an agents - so instead of trying to have a 'mines bigger than yours competition' talking about price achieved and service - why not talk about stuff that 100% of Homeowners as fascinated about - the WHOLE of your local property Market?