Enjoy!
Useful content should be at the core of your marketing. That is what Redbull do .. useful content .. and they could teach us letting agents a thing or two as they are the kings of selling sweet fizzy energy drinks ..
Why?
... becuase old school marketing is becoming less and less effective by the day; as a forward-thinking letting agent, you know there has be a better way. .. there is ..its called "content marketing"
Red Bull use this 'content marketing'. You as a letting agent should also think about ..
using content marketing as it is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined set of people (in your case landlords) — and, ultimately, to drive profitable landlord relationship (ie they ask you to manage their property and find a tenant).
Instead of trying to sell your letting agency services, how wonder you are, or do brand awareness... instead you are providing truly relevant and useful content to your prospective landlords to help them solve their issues.
You would write (or get someone to write it for you) articles on the local property market ... here are some examples of article in Aylesbury https://drive.google.com/open?id=0B0d59TaH3c33cUpzZndNVkJ0emc
You would also replace your normal ‘Use our Agency we are ace leaflets’ with these types of local property market report newsletter. (Over 20 Letting Agent Examples here .. https://drive.google.com/open?id=0B0d59TaH3c33enJJTWMyM0JYa0E )
.. and here is the final thought .. it also increases resi-sales business, resi sale free vals as a by-product
For more videos on the subject .. visit my YouTube Channel .. https://www.youtube.com/channel/UC5Ei7gMsp3DW7pNDD5zsOUw
Useful content should be at the core of your marketing. That is what Redbull do .. useful content .. and they could teach us letting agents a thing or two as they are the kings of selling sweet fizzy energy drinks ..
Why?
... becuase old school marketing is becoming less and less effective by the day; as a forward-thinking letting agent, you know there has be a better way. .. there is ..its called "content marketing"
Red Bull use this 'content marketing'. You as a letting agent should also think about ..
using content marketing as it is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined set of people (in your case landlords) — and, ultimately, to drive profitable landlord relationship (ie they ask you to manage their property and find a tenant).
Instead of trying to sell your letting agency services, how wonder you are, or do brand awareness... instead you are providing truly relevant and useful content to your prospective landlords to help them solve their issues.
You would write (or get someone to write it for you) articles on the local property market ... here are some examples of article in Aylesbury https://drive.google.com/open?id=0B0d59TaH3c33cUpzZndNVkJ0emc
You would also replace your normal ‘Use our Agency we are ace leaflets’ with these types of local property market report newsletter. (Over 20 Letting Agent Examples here .. https://drive.google.com/open?id=0B0d59TaH3c33enJJTWMyM0JYa0E )
.. and here is the final thought .. it also increases resi-sales business, resi sale free vals as a by-product
For more videos on the subject .. visit my YouTube Channel .. https://www.youtube.com/channel/UC5Ei7gMsp3DW7pNDD5zsOUw
