Growing market share for listings and increasing one’s managed portfolio is the goal of every estate and lettings agency and conventional wisdom tells us that in order to grow we need to get more attention.
It is with irony, when we start to think about how to increase brand awareness we often move our focus internally.
We work on differentiating from our competitor estate and letting agents.
We express pronounce clearly and distinctly whatever we, as agents, believe our edge to be. As agents, we tend get just a little louder, all the while forgetting that if we want landlords and house sellers to notice us we need to get better at noticing them first.
The most important thing of increasing brand awareness for your estate/letting agency is to improve your landlord and house seller awareness.
What two things could you do today that will help you do that?