Ever written a Blog Post or Video that was steaming hot .. but you got nothing from it?
The individual pieces of articles you write, you film, the BTL deals etc are not valuable.
It is the collection of those articles, videos, BTL deals you are creating in terms of content is what creates and keeps your audience over time.
The value isn't in just the one blog post, but the true real value is the blog as a whole, with your content with your articles etc etc that makes your audience (landlords and homeowners) want to come back.
Think about the larger strategy of how the article, the videos, the BTL deals work together that will make your content more valuable to your audience over time.