Skip to main content

AGENTS ... Do you get the landlords you deserve?

No ..quite the opposite
You might not get the landlords you deserve, but you will probably end up with the landlords you attract.

 If all you bang on about is how cheap you are, you will get landlords who only want a bargain. True you can attract vendors/landlords with your cheap fees, but is it worth it? We all know the type of landlord who is attracted to cheap fees can be a pain in the elbow, want something for nothing  and keep complaining all the time.
Let me tell you what I believe ... you get what you reward. You attract the landlords that respond to the way you act. You end up with what you tolerate. You build what your audience demands.
Only 4% of landlords (from a survey of 5000 landlords via those ace people at The Property Academy) are looking for the cheapest agent, but over 60% of landlords  are looking for the agent that gives them the best service and the one they instinctively trust. But how do you prove service and trust without having the business in the first place?  (Chicken vs The Egg)
Well, that’s the easy part ... get inside the landlords and vendors minds BEFORE they need you, talk to them about something which is of interest to THEM (not you Mr Agent).. do this regularly and you will prove service and trustworthiness.  How do you do all that? Well if you have been reading my blog and watching my videos, I have told you so many times .. harvest and farm landlords, harvest and farm potential house sellers
It’s exactly 12 months since I started this blog .. if you have been reading it for a while and done nothing about.. you have a choice. Carry on with the old ways and get the vendors/landlords you attract... or with my help, get the landlords you reward.
Time to Choose.

Popular posts from this blog

One tip to get better Conversion Rates

Some Estate agents boast about having really high conversion rates of 75% to 85%. These listers consider themselves the daddy listers, the big cheese valuers, the mutts-nutts of Valuers. Other Estate Agents have really low conversion rates of 20% to 25% of the free vals / mkt appraisals they go to. These listers/valuers wish their conversion rates were higher Recognise anyone that fall into those two groups? Which group of those would you rather

Are Countrywide becoming the Tesco's of UK Estate Agency?

10 years ago – Tesco’s could do no wrong, the darling of the stock market, huge profits, they were invincible ..  but now, still huge – Tesco’s are not the force they once were. Tesco’s Senior executives were pushed out of the business which also suffered a culture change which was "not for the better". .. and that made me think, the of the possible similarities between what happened at Tesco’s and what appears to be happening now at Countrywide
For years, anyone who had dealings with Countrywide would come away with respect for the apparent clinical efficiency of its business model. One company, many brands. The senior management team had so much depth of experience .. both a mile wide and a mile deep. Countrywide played hard but

Cheap Fees in Estate Agency

My good lady wife loves shopping online. In fact, Amazon, they rang her last week to check she was Ok as she hadn’t ordered anything for three days (only kidding .. they rang after two days)
She ordered some Gin glasses (not from Amazon) from the internet – you know the ones that look like a goldfish bowl on a stick. The glass seller put the box of six glasses (the box being quite flimsy in the first place) in another brown cardboard box. This brown cardboard box was a couple of inches bigger around the sides of glass box, but the same height as the